Sep 25

TMG Brings Fiery New Look To Dover


#40 TheFireStore Camaro layout (1)

MOORESVILLE, N.C. (September 25, 2013) –, the leading online source for firefighting professionals, is proud to announce they will be the primary sponsor of T.J. Bell’s No. 40 Chevrolet Camaro fielded by The Motorsports Group in Saturday’s 5-Hour ENERGY 200 at Dover International Speedway. has joined forces with Hero Energy Shot to draw attention to the Memorial Weekend where the National Fallen Firefighters Foundation will honor 81 Fallen Firefighters at the National Memorial on Sunday, October 6.

The United States Congress created the National Fallen Firefighters Foundation to lead a nationwide effort to remember America ‘s fallen firefighters. Since 1992 the nonprofit Foundation has developed and expanded programs to honor our fallen fire heroes and assist their families and coworkers. To learn more about the National Fallen Firefighters Foundation and how to become involved with the organization, log onto  

“I’m really excited to have as my sponsor,” Bell said. “I have always supported our men and women in uniform and I couldn’t be more proud to have the National Fallen Firefighters Foundation, and Hero Energy Shot all together on my car. Starting October 1st Hero Energy Shot will be donating ten cents from every bottle sold via for 12 months with the goal of selling 1,000,000 bottles in order to raise $100,000 for NFFF. It makes me really proud to put their colors on as we battle the Monster Mile in Dover this weekend honoring all 81 of our fallen firefighters on the car.” is proud of their motto Equipping Heroes™. James A. Witmer, Chairman of Witmer Public Safety Group, Inc. commented “For more than a decade has answered the call to support the fundraising efforts of the National Fallen Firefighters Foundation. We have continued to deepen our relationship and support as the company itself continues to grow. This unique partnership with Hero Energy Shot and our sponsorship of T.J. Bell’s No. 40 Chevrolet Camaro reflects a new level in our efforts on behalf of the National Fallen Firefighters Foundation.”

“This week we wish to draw attention to the National Fallen Firefighters Foundation, and Hero Energy Shot to tell America about our fundraising goal and that they can make a difference,” says Dan Leon CEO of Hero Associates, LLC.  “We are hoping that people take a moment to visit to learn about their products and purchase Hero Energy Shot. This is truly a special relationship that just makes sense and we are proud to be working with Witmer Public Safety Group, Inc. As a kickoff special we are giving 15% off all Hero Energy Shot orders at using the limited time only discount code NFFF. There are over 30,000 fire stations in the United States and if only 2,500 buy one case a month for their station we will reach out goal and make a $100,000 donation to NFFF.  We support heroes one shot at a time and are proud to do so.”

” Dover ‘s an awesome track,” Bell said. “I’ve really enjoyed racing there in the past. It’s very fast and extremely demanding. It doesn’t take long to realize why they call it the ‘Monster Mile’. I’ve had a blast competing in the Truck, Nationwide and Cup Series. I’ve had some good runs there and I’m looking forward to returning for this year’s race at Dover with The Motorsports Group (TMG).  TMG has amazing capabilities and a tremendous future with the appropriate funding.  We have a special call to duty this weekend and I’m going to do my best to represent these heroes well”. 

About and Witmer Public Safety Group, Inc., a division of Witmer Public Safety Group, Inc., offers product lines from more than 400 manufacturers. Witmer Public Safety Group’s motto is Equipping Heroes™ and this continues as they extend their commitment to provide the industry’s best equipment and supplies to the professional men and women who serve to ensure the public’s safety. For additional information, please call (800) 852-6088 or visit


About Hero Energy Shot and Hero Associates, LLC

Hero Energy Shot honors the 32 million Americans that put on a uniform every day, putting their lives in harm’s way to help keep us safe.  Members of our military, police, EMT’s and firefighters are our heroes. A portion of proceeds from every purchase is given back to nonprofit organizations that support these heroes.  Hero Energy Shot is now available in over 7,000 locations with plans on being in over 15,000 by the end of the year.  They have over 32 consecutive monthly donations supporting heroes and have been the frontline of defense for these heroes since 2009.  Find out more information online at and be sure to follow them on Facebook and Twitter.


About The Motorsports Group

TMG, The Motorsports Group, is a multi-car NASCAR Nationwide Series team owned by successful businessman and Chesapeake Virginia native, Curtis W. Key.  Key is approaching his 20th anniversary as a team owner in NASCAR’s top three divisions.

The mission of TMG is to race competitively in the NASCAR Nationwide Series and ultimately the Sprint Cup Series with top racing talent and give affordable, high profile, high exposure opportunities to marketing partners. This is in an effort to build strong co-branding relationships and activation programs to help insure a better return on investment for our marketing partnerships.  Please contact Hudson Hall should you have any questions at

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Sep 10

Chicagloand Speedway Up Next For Sorenson & TMG













MOORESVILLE, N.C. (September 10, 2013) NASCAR Nationwide Series Dollar General 300 Powered by Coca-Cola at Chicagoland Speedway Preview.

Reed Sorenson and the No. 40 team venture back to Chicagoland Speedway for a Saturday evening appearance in the NASCAR Nationwide Series on September 14. Sorenson has a strong record of Chicagoland performances – he has an average finish of 9.5 in seven career starts. His best outing was a sixth-place run that came in 2011.

Tune In: Saturday, Sept. 14 / 3:30 p.m. EDT on ESPN2 and MRN / SiriusXM NASCAR Radio Channel 90
On Twitter: @NASCAR_NNS, #NASCAR, @ChicagolndSpdwy, #DGCoke300 @ReedSorenson7 @TMG_team40

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Sep 09

Sorenson Finishes 27th at Richmond

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Mooresville, NC (September 6,2013)

NASCAR Nationwide Series approached a historic milestone — its 1,000th race on Friday night at Richmond International Raceway.

Through the years, drivers, owners and fans have witnessed some of the best racing in motorsports in the NASCAR Nationwide Series, beginning with Jack Ingram’s championship run in 1982, the series’ inaugural season.

Reed Sorenson ended up 27th last night in the Virginia 529 College Savings 250 at Richmond International Raceway. The day started with handling issues in practice and the team worked all day to correct it. Curtis Key Plumbing Chevrolet Qualified 34th in the 40 car field and when the green flag flew Reed fought brake issues and with 2 pit stops the issue was fixed and Reed was back out with a good driving car, got a couple wave around’s but was not enough to be on the lead lap and finished 27th.

Next race for TMG is the Dollar General 300 at Chicagoland Speedway Saturday, September 14. It’s the 26th race of the season. Television Race Coverage @ESPN2 – 3:30pm

Social Media:

Twitter: @TMG_team40

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Sep 04

Sorenson Leaves Atlanta With 21st



Mooresville, NC (August 31, 2013) – Reed Sorenson went to his home state of Georgia this past weekend to race in the Great Clips-Grit Chips 300 at Atlanta Motor Speedway on Saturday. Sorenson’s weekend began with an hour and half long practice session on Friday, the No. 40 Curtis Key Plumbing Camaro went through a number of long runs to get Sorenson the feel he needed to race the fast 1.5 mile quad oval. After working with different set up approaches, the team felt good about the race.

Saturday morning began with final practice then later in the day qualifying; the Curtis Key Plumbing Camaro would go out in 13th spot and qualify in the 25th position. From the drop of the green flag, Reed started out neutral and able to maintain in the top 25 through the first couple pit stops and make the changes needed to improve.

Reed radioed that the car was getting better and moved inside the top 20 at halfway as the first round of green flag pit stops occurred.

The No. 40 Curtis Key Plumbing Camaro finished the Great Clips-Grit Chips 300 in 21st place. The Motorsports Group next race is at Richmond International Raceway on Friday September 6 under the lights.


Where to watch:

The NASCAR Nationwide Series races on ESPN on Friday night, Sept. 6, with Countdown at 7 p.m. and the green at 7:44 p.m. Also from Richmond, Nationwide Series qualifying at 4 p.m. on Friday and episodes of NASCAR Now at 2 p.m., 3:30 p.m. and 5 p.m. All NASCAR programming on ESPN and ESPN2 is also available on computers, smartphones and tablets through WatchESPN and the WatchESPN app.(ESPN)

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Aug 22





MOORESVILLE, N.C. (August 22, 2013) - Reed Sorenson and the e-Swisher racing team have readied themselves for an end-of-summer NASCAR tradition: racing under the lights at Bristol Motor Speedway. In the NASCAR Nationwide Series race on Friday night, August 23, Sorenson is aiming for his third top-10 finish in his last six Bristol starts.

Partner of the Week: Roadrunner Markets… Headquartered in Johnson City, Tenn., Mountain Empire Oil Company operates 92 stores in four states under the banner of Roadrunner Markets. Roadrunner Markets carry a selection of food, beverage, tobacco products, beer, health and beauty aids, automotive products and other non-food items.

Reed Sorenson at Bristol… In 12 previous Nationwide Series starts at Bristol, Reed Sorenson has averaged a 20.5-place finish. Dating back to 2010, he averaged an 11.25-place result in races in which he was runningat the finish, including an 18th-place showing earlier this season.

Meet the Driver… From 1 to 2 pm on Friday, August 23, Reed Sorenson will be greeting fans for autograph and photo opportunities at the e-Swisher display located near the north entrance of the track across the walkway bridge.

Follow the Action… Friday’s race from Bristol Motor Speedway will air live at 7:30 pm Eastern on ESPN. Tune in and follow Reed Sorenson on Twitter at @ReedSorenson7.

About e-Swisher
e-Swisher is a line of e-cigarettes and e-cigars by Jacksonville, Fla.-based Swisher International. e-Swisher e-cigarettes, now available in new Soft Tip disposables, come in both disposable and rechargeable options. The e-cigar is Soft Tip disposable with a sweet taste similar to the Swisher Sweets cigar. Visit to learn more, and engage with e-Swisher via social media at or @e_Swisher.

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